“Marketing in the News” Pepsi "The Choice" SuperBowl Ad 2026
I’ve never really had strong loyalty to Pepsi . It’s a brands that has always been around wherever you go. I have always prioritized Coca-Cola and never put that much energy into picking out a soda. When someone is looking for something refreshing and tasty is Pepsi the first thing that comes to mind? In there new commercial "The Choice” , Pepsi stood out to me because they have shifted their narrative with this 2026 super bowl commercial. They make the claim that when you choose to buy Pepsi every aspect of your life improves. The polar bears are used to Pepsi is making a statement that people who drink Pepsi are taking back control in a confident way that makes you feel good about yourself. Weather or not you like Pepsi is irrelevant because the target for this ad is about decision making and what we do with our lives. They clearly communicate the message that when you make the choice to drink Pepsi you feel better about your self. The Coca...